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ZLI Startup Workshop: Conducting Effective Customer Discovery

October 4 @ 5:00 pm - 6:30 pm

Customer discovery is a critical activity that allows you to develop and test hypotheses about your new business or social venture. This 90-minute workshop will provide participants with the knowledge, skills and tools to conduct effective customer discovery. You’ll learn how to: identify and approach the ‘right’ people and secure their participation; conduct effective interviews that extract useful information; capture/document your findings; and extract and synthesize the key insights. Facilitated by Josh Botkin, Ross Faculty & ZLI Entrepreneur in Residence.

Details

Date:
October 4
Time:
5:00 pm - 6:30 pm

Venue

Ross School of Business, R1210
701 Tappan Ave
Ann Arbor, MI 48109 United States
Phone:
(734) 615-5002
Website:
http://michiganross.umich.edu/