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ZLI Startup Workshop: Identifying & Sizing Your Market

October 3 @ 5:00 pm - 6:30 pm

This 90-minute workshop will help entrepreneurs understand how to evaluate the market for their product or service.  Is it big and exciting enough for you to pursue?  For investors to get excited about?  We’ll look at proven approaches to conducting secondary and primary research, in order to glean answers to key questions such as:  How big is my market?  Is it ready for my solution?  How can I break up my market into useful customer segments, and then which segment should I target first, and why?  Who are my competitors, and how do I position myself to compete successfully against them?  Facilitated by Jim Price, Ross Faculty & ZLI Entrepreneur in Residence.

Details

Date:
October 3
Time:
5:00 pm - 6:30 pm

Venue

Ross School of Business, R1210
701 Tappan Ave
Ann Arbor, MI 48109 United States
Phone:
(734) 615-5002
Website:
http://michiganross.umich.edu/