What’s Sponsorship to an Entrepreneur? ~ Guest Blogger Randa Sakallah

I’ve had the fortunate opportunity to be one of 8,000 women at the Grace Hopper Celebration in Phoenix, AZ for three days of speakers, workshops, and networking. And more networking. The Grace Hopper Celebration of Women in Computing is the World’s Largest Gathering of Women Technologists. It’s sponsored by the Anita Borg Institute, a social enterprise founded on the belief that women are vital to building technology that the world needs.

A common theme that came up throughout the conference was the concept of sponsorship. Before Grace Hopper, all sponsorship meant to me was raising money.

There’s another definition that’s not in the dictionary: sponsorship can mean providing jobs and opportunities, and acting as a mentor.

I thought about this some more, and realized that sponsorship paves the road to entrepreneurial success. It’s important for founders to have sponsors who will not just give them advice on their startup, but will also connect them to investors, promote them behind closed doors, and even get them a job if the startup thing doesn’t work out.

I already have a few sponsors in my life and they’ve been hugely important to my (short) career trajectory. For those of you still in school, be sponsors for your friends. Talk up their accomplishments and show how proud you are. You could help them grow, and they’ll help you in return.

Comments (4)
  • Omar Faruk

    November 10, 2014

    Congratulations ! For your great achievement. Being sponsored is really a grateful achievement.

  • mario

    November 21, 2014

    I really like the concept of non-money sponsorship. I very often would like to help young entrepreneurs, but until today I thought I do not have resources yet. No I see how wrong I was. 😉

  • Cricket

    December 6, 2014

    Thank you very much for the valuable information
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    At this site got a very excellent information

  • news

    January 20, 2015

    I really like the concept of non-money sponsorship. I very often would like to help young entrepreneurs, but until today I thought I do not have resources yet. No I see how wrong I was. 😉

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