Founder of Via Bom Dia

Revolutionizing Flavored Coffee, Naturally


Born and raised near Ann Arbor, Michigan, Rachel Gutiérrez grew up loving to cook with her Mexican family due to the bold flavors created with real spices. When she realized that most flavored brews today have unrecognizable ingredients she created Via Bom Dia, a venture that’s changing the coffee biz by crafting flavored organic coffees through natural processes. With research, passion, and a Bachelors in Business Administration from the University of Michigan Ross School of Business, Gutiérrez set up shop in Brooklyn, New York in 2015 and is now revolutionizing the coffee playing field by providing the only flavored coffee that is 100% natural and infused with real spices.

Read more about Rachel’s journey in azureazure.